About Us
We are Kids Preferred, the leading premier baby license company in the United States. We manufacture innovative soft toys and gifts for children of all ages under an umbrella of the most valuable and relevant brands in the marketplace. Using unique, playful designs that help instill a love of learning and create everlasting childhood memories, Kids Preferred continues to drive superior quality and uniquely designed products to the marketplace at value retails.
Inspired by innovation and market trends, we deliver an impressive line of soft baby and toddler developmental toys and gifts, wood toys and plush stuffed animals in support of leading classic children’s brands including Carter’s, Disney Baby, The World of Eric Carle and more. At Kids Preferred, we're proud to help the young minds of tomorrow learn through imaginative play. Our fundamental beliefs and high standards enable you, our customers and consumers, to rely on Kids Preferred for soft toys and gifts that are reliable and safe.
The company distributes throughout the United States and Canada as well as in Europe, Japan, Australia, and South America.
Chief Executive Officer
- Louis Premselaar
President & Chief Revenue Officer
- Larry Presser
Chief Financial Officer
- Jason Myers
Chief Operating Officer
- Lisa Deubel
Chief Creative Officer
- Dean Robinson
Vice President of Carter’s Brand and Sales
- Carolyn Guido
VP of Global Sourcing & Product Development
- Georgene Griffin
Chief Executive Officer
- Louis Premselaar
President & Chief Revenue Officer
- Larry Presser
Chief Financial Officer
- Jason Myers
Chief Operating Officer
- Lisa Deubel
Chief Product Officer
- Dean Robinson
Vice President of Carter’s Brand and Sales
- Carolyn Guido
VP of Global Sourcing & Product Development
- Georgene Griffin
