Press Release: POCKET.WATCH GROWS RYAN’S WORLD LICENSING PROGRAM TO INCLUDE OVER 40 LICENSEES WORLDWIDE
FOR IMMEDIATE RELEASE JANUARY 31, 2019 6AM PT / 9AM ET -- 2361487
POCKET.WATCH GROWS RYAN’S WORLD LICENSING PROGRAM TO INCLUDE OVER 40 LICENSEES WORLDWIDE
Harnessing marketplace momentum, pocket.watch turns Ryan’s World into a global lifestyle franchise; with categories now ranging from bedroom to backyard
LOS ANGELES, Calif., January 31, 2019 -- Pocket.watch, a new studio that specializes in entertaining and inspiring kids and families through digital-first content and lifestyle products, today announced the global expansion of its celebrated Ryan’s World brand. Anchored by new partnerships with some of the most recognizable licensees including Just Play, Jada Toys, Kids Preferred, American Greetings and Zak Designs, pocket.watch will extend Ryan World’s beyond toys and introduce new categories including sleep wear, backpacks, lunch kits and accessories, Halloween costumes, party goods, social expressions, hydration, furniture, and home goods, featuring the likeness of the top creator on YouTube, Ryan from Ryan ToysReview and his group of friends, turning Ryan’s World into a true global lifestyle franchise.
“Having spent the past year building the Ryan’s World lifestyle brand, we could not be prouder of the success we’ve seen thus far,” said Stone Newman, CRO of pocket.watch. “Kids love Ryan and want him in every aspect of their lives. With our premiere creator partners and our marquee slate of licensees, pocket.watch is actively delivering kids and families everywhere more of what they love from this new digital world. We are incredibly excited to be working with the best of the best to change the future of retail and bring Ryan’s World to a global market across lots of new product categories.”
The expanded Ryan’s World line will kick off with toy industry titan Just Play who will produce a variety of products including toys, playsets, a range of role play/dress up clothing, musical instruments and seasonal products that include inflatables. The line kicks off with a Ryan’s World Combo Panda Feature Plush, an adorable Karate-chopping plush featuring lights, sounds, motion and fun phrases from the beloved character. More products will be available at retailers globally in fall 2019.
“We’ve been working closely with pocket.watch and Ryan to bring his vision of the ultimate toy experience to life with the new range of Ryan’s World toys,” said Geoffrey Greenberg, Co-President of Just Play. “The line holds tons of exciting and innovative surprises to unlock, offering a variety of ways for Ryan’s fan to play with Ryan, Combo Panda, Red Titan, as well as other characters and storylines.”
In addition to Just Play, pocket.watch has partnered with Jada to be its global vehicle partner. The comprehensive range will include vehicles in all sizes and scale, R/C, and die cast and will debut in time for Easter exclusively at Walmart in the U.S. The range will also include the introduction of Combo Panda Airlines, an airline set featuring Ryan and his cast of friends and a Combo Panda Skateboard Stunt R/C, featuring a 9” tall figure, that spins and pops wheelies and even rights itself when it falls over. Jada products will be available in Spring 2019, exclusively through Walmart.
“When pocket.watch reached out to share their vision to reshape the industry, I was an instant believer,” said Bill Simmons, CEO of Jada Toys. “Ryan’s reach is global, and YouTube’s reach is global. With pocket.watch’s help, content creators on the most powerful platform in the world are making the successful jump into consumer products. We are thrilled to be working alongside pioneers in the industry to introduce new products in multiple countries including USA, Germany, Canada, Mexico, UK, France, Middle East, Philippines, and Indonesia this Spring.”
The Ryan’s World Toy Program will also include a partnership with Kids Preferred for the Wood Toy Category. Kids Preferred, one of the world’s largest manufacturers of plush toys and children’s gifts, will work with pocket.watch to bring wooden toys, trains, puzzles and more to market for kids to enjoy. The product launch is slated for Fall 2019.
“Being part of the team bringing this new and innovative approach to children, toys and play to market is one of the most exciting projects we’ve ever been involved with,” said Louis Premselaar, CEO of Kids Preferred.
Taking the brand beyond toys, pocket.watch will also introduce a variety of expanded category offerings. Pocket.watch will work alongside American Greetings to expand Ryan’s World’s reach into party, social expressions and seasonal goods. The party collection will include Swirl Décor that you hang from the ceiling; Activity Kits that include stickers and characters to color, and; a 48-piece pack that has a variety of favor items included.
“The licensing business is ever changing and it’s imperative we stay in-tune with how kids are consuming content and embrace this new content for consumer products,” said Julie Deal, senior licensing director at American Greetings. “It sometimes hard to explain Ryan’s World’s appeal, but Stone and the leaders at pocket.watch make it seem so logical. It’s great to be partnering with such a dynamic group of people.”
Continuing to build out the Ryan’s World brand, pocket.watch will also partner with Zak Designs to bring a variety of Ryan’s World themed home products to market. The home line will feature dinnerware and water bottles, an assortment of fun and functional products designed to help make Ryan’s World come to life with each bite and every sip. Products are available starting Spring 2019.
“Ryan’s World is connecting with kids around the world in an unprecedented way, and Zak Designs couldn’t be more excited to partner with Ryan’s World as a way to help bring the action of Ryan and his friends’ home and make mealtime fun for kids everywhere,” said Irv Zakheim, chairman & CEO of Zak Designs.
Rounding out the program, pocket.watch will also work alongside Accessory Innovations, Komar Kids, High Point, Handcraft, Fun World, Sun-Staches, Idea Nuova, Far Out Toys, and Walmart, amongst others to create a comprehensive Ryan’s World apparel, Halloween, Back To School, home, accessories, seasonal toys and wheel goods. With the addition of these new licensees, Ryan’s World now fully extends from bedroom to backyard and every other part of a kid’s world.
For more about pocket.watch and its robust roster of licensees, please visit pocket.watch.
Pocket.watch is a new studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. The company inspires kids to seamlessly move between screen time and playtime and boasts a growing portfolio of franchises that includes some of the largest kids and family YouTube brands in the world. Pocket.watch was founded in March 2017 by Chris M. Williams and is located in Culver City, CA where it maintains an office and studio. Its management team is made up of studio veterans and visionaries from traditional and digital entertainment including Albie Hecht, Stone Newman, Jon Moonves and David B. Williams. Investors include Viacom, Greycroft, Third Wave Digital and United Talent Agency (UTA), as well as notable strategic angels including Robert Downey Jr. (Team Downey) and Jon Landau. For more information about pocket.watch, please visit pocket.watch.