Miffy's fanbase began over seven decades ago with 30 picture books drawn and written by Dutch artist Dick Bruna. Today over 85 million copies worldwide have been sold. Miffy is uncomplicated and innocent, has a positive attitude and is always open to new experiences. Capturing those simple and innocent qualities, Miffy is brought to life with a line of plush, perfect for your child to love and snuggle! Join in the Miffy excitement as we celebrate Miffy's 70th birthday in 2025.