About Us

About Us 

We are Kids Preferred. Our mission is to dedicate ourselves and our resources to create superior quality, innovative soft toys and gifts for children of all ages. Using unique, playful designs that help instill a love of learning and create everlasting childhood memories. For more than two decades, Kids Preferred has been steadfast in our commitment to bringing superior quality and uniquely designed products to the marketplace at value retails. 

Inspired by innovation and market trends, we deliver an impressive line of soft baby and toddler developmental toys and gifts, wood toys and plush stuffed animals in support of leading classic children’s brands including Carter’s, Disney Baby, The World of Eric Carle to You Tube sensation Ryan’s World. At Kids Preferred, we're proud to help the young minds of tomorrow learn through imaginative play. Our fundamental beliefs and high standards enable you, our customers and consumers, to rely on Kids Preferred for soft toys and gifts that are reliable and safe. 

The company distributes throughout the United States and Canada as well as in Europe, Japan, Australia, and South America. 

Executive Team

  • Chief Executive Officer- Louis Premselaar
  • President & Chief Revenue Officer – Larry Presser
  • Chief Financial Officer- Jason Myers
  • Chief Operating Officer– Lisa Deubel
  • Chief Product Officer- Dean Robinson
  • Vice President of Carters Brand and Sales - Carolyn Guido
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