Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from kidspreferred.com (the “Site”, “our”, “us”, “we”). Your online safety is paramount of importance to us. Please reach out to privacy@kidspreferred.com with any questions or concerns.  

 

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

 

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. We periodically employ Lucky Orange to review user journeys and site heatmaps. You can opt-out of Lucky Orange tracking with the button on this page.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. We use tracking pixels from standard sources such as Amazon, Facebook, Google, Instagram, and Pinterest.

 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

Further use of this information includes remarketing ads to your device using a 3rd party system (listed below).

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

SOCIAL SHARING FEATURES

Our site leverages social sharing integrations with networks such as Facebook, Instagram, and Pinterest. Tagging us on social media may give us visibility into your post and/or profile. In the event that you tag us on social media, we reserve the right to request the use of said photo or post, of which you have the right to deny our use of that information. We have fun sharing our goods and services and want to extend that offer to you.

 

SECURITY

In the unlikely event of a data security breach, you will be notified within 72 hours if your data may have been involved. Our site uses 256-bit SSL encryption technology to protect your personal information from external parties during your browsing and checkout activities. When purchasing online, our employees do not have access to your credit card information. If you provide your credit card information over the phone or in person, without the use of encryption, this information is permanently deleted immediately after use.

 

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

YOUR RIGHTS TO PERSONAL INFORMATION

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. European customers may have their data anonymized, whereby all identifiable information is deleted after 30 days. Non-identifiable information may be retained in order to allow us to better serve your region or community.

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

MINORS

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly provide our service to persons under the age of 18. Information obtained about minors will be removed from our records. Photos of minors may be included in our social media, website, or advertising feeds with the expressed permission of a legal guardian.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at privacy@kidspreferred.com or by mail using the details provided below:

 

Kids Preferred

[Re: Privacy Compliance Officer]

81 Twin Rivers Drive,

East Windsor, New Jersey US 08520

 

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